Over the course of two days I interviewed three people which fit my market segment definition of parents who want resources for STEM education for the children and their children’s schools. I was able to find them through connections of family members and friends. From these interview I was able to develop an understanding of the process behind their search for solutions to their unmet needs. While there were variances between them, there seemed to be a cohesive picture which showed a similar skeleton throughout each.
It all begins with a family’s child being in a public school, typically serving a large amount of students, and not with a proper STEM program. Searching for solutions, extracurricular offerings were sought first, and failing those, an attempt at asking the school to develop offerings. It was not uncommon to look for at home solutions on google, searching things like “at home science education,” “STEM education for kids,” or “after school STEM projects for kids and parents.” Searching on Google trends, there seemed to be clearly periodic interest in these search terms moving between semesters, as well as in the middle of semesters.
I believe that this segment is aware of its unmet need, and is actively searching for solutions. Because of this, I believe that our solution is one that is accessible enough, as well as attractive enough, so provide a feasible large-scale solution to the segment.
I like how you kept your response short and to the point. As a product of the public school system I completely understand what you're trying to say. I don't think public schools supply proper educators for important STEM subjects. I've never attended private school, but whose to say that all educators there are more qualified than all educators in the public school system.
ReplyDeleteI do agree that it is harder to find S.T.E.M. programs available in public schools for children. The state of Mississippi is so far behind in satisfying the educational needs of children that my supervisor had to enroll his children in multiple programs outside of school to keep his son mentally stimulated. This process has helped his son win first place in multiple regional and state science fairs.
ReplyDeleteHello,
ReplyDeleteI absolutely agree that you segment is aware of its unmet need. Every good parents' goal is to have their child be offered the best resources and education possible, and you explained that very eloquently. I genuinely hope that you are able to fulfill this admirable entrepreneurial vision.