Solving the Problem

Resources are a fundamental problem for students from low-income backgrounds. School districts often lack the funding for proper STEM education materials such as textbooks, labware, and media. Additional concerns are raised over the quality of the materials they do in fact have, and the possibility that those materials may do more harm than good. In order to combat these problems, the solution must have certain attributes:

1) Must be low-cost

2) Must be easy to implement

3) Must have entertainment value for students

4) Must provide options and be customizable

5) Must be an attractive option for extracurricular education

The solution must be a viable solution for low-income schools and students, but must also prove to be a financially feasible product. To address this, two strategies must be considered:

1) Discount product mix for selected customers (low-income qualifying schools)

2) Provide multiple product types for each product line to address various market segments

To address these issues a product mix should be made available targeting specific needs. A video series will provide engagement as well as material for social media; a project line will consist of project kits which can be used for school demonstrations as well as home education. Depending on the marketing mix, either two separate product lines will be used for projects to address various resource needs, or the same line will come discounted with cheaper  DIY kits made available for free.