The prototypical customer of my offering is concerned with education, either for themselves or for their children, ideally for both. Because a larger, representative class can be described through the mutually in exclusive combination of these two traits, my customer avatar will be an early to late twenties individual, with or without children, who wants to introduce STEM education into their house. They enjoy featuring their projects and communicating their education with others. They have a vibrant social media presence, and use their social media to convey their thoughts and feelings towards education.
I share a strong sense of passion for sharing education, and I don’t think it’s a coincidence. People that enjoy making things tend to appreciate the skills necessary to make them. Appreciating something kind of makes you into someone who loves to do outreach for it. People that love crossfire are very vocal about it. People that are vegan are vocal. People that are teachers are vocal.
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