Existing Market:
We will use incentives to fund the projects, and sort of like crowdfunding projects where backers get social capital in terms of their social karma on social media and also discounts on items they can use for themselves or to further increase their social karma. Below is a list of incentives and projects that the people I spoke with seem interested in seeing:
Incentives:
100 Points Join Private Facebook Group
25 Its Share on Facebook
10pts/$1 on store
25 its follow on instagram
250 Create your own ambassador instagram account
200 Points Birthday
100 points share facebook video
500 points complete ambassador challenge
100 its leave product review
150 its video testimonial
50 its photos of your creations
250 points refer a friend.
Projects:
Donation of Class Marine Kit
Plant a Tree
Donation of an Irrigation Classroom kit
donation of a clean up kit
Donation of a Recycling Bin
donation of a algae classroom kit
Donation of water treatment education kit
New Markets:
After learning about IT companies from friends that work in IT pacements, I have figured that once we break into the existing market niche, we will scale and expand into a B2B market where we use the business model of many new IT companies who train individuals and then find job placements for them, only this program would involve placing students in jobs that provide a great deal of social capital. Many of them will be placed internally and will work on projects that integrate green solutions for businesses and cities looking to institute green infrastructure projects.
I believe that the overall layout of the timeline will be able to support the growth and expansion of Enginuity, and that both its core and future operations fit within the mission and spirit of the company. Innovation is key, and at the heart of innovation lies ingenuity.
Some of the biggest ways in which I can contribute to the development of Enginuity is my ability to use multidisciplinary methodologies to address business problems. Having a background in the basics of many fields allows me to think about problems in contexts that extend beyond the regimes of these problems in isolation.
Hey Tomer,
ReplyDeleteVery interesting ideas here. I had a little difficulty with this assignment, I focused so much on whats coming immediately that it's been a challenge to focus on what I can bring to the table down the line. I like your incentives, I think people enjoy achieving objectives and they could react extremely positive to these. I was thinking similarly to you when I did this assignment and thought creating some type of voucher would be a good move for whats to come in the future. Now I'm thinking differently, I would probably create a membership program for my company and offer points to clients, so they can climb to elite membership levels and reap the benefits we offer at Smile N' Wave.