What started as an idea to create content that helps transform society has evolved into a platform for translating ideas into action. It was a fun process to go through, this journey of mine, but it is not anywhere near completion. My next step is to prepare for the business plan competition net semester and secure the first place prize to use as seed funding to launch the vision int reality.
Perhaps the most important aspect of my time in this class has been the push I needed to go out and talk to people about my idea, to secure worthwhile advice and integrate that into my project. With this in mind, I think I have definitely evolved to see the world through the eyes of an entrepreneur, to find opportunities and innovate solutions for them.
For future students, I would tell them to really challenge themselves, because we don't innovate in comfort, we innovate when our comforts are challenged. Don't let yourself become comfortable, or you won't strive from the bottom of your heart to change things.
A blog set up to explore the development of a revolutionary social startup and the philosophies which drive its creation.
Friday, August 2, 2019
New Plan moving forward
Enginuity is an attempt at tapping into the world’s most precious, renewable resrouce: our potential. The United Nations defined a list of Millenium Goals, missions deemed crucial to ensure that all humans have access to their human rights. Many of these goals are being chased by a plethora of organizations at both grassroots and global levels. Enginuity is the concept that the most efficient solution is the most effective, and that is education and empowerment. IT is a firm which leverages STEM education to combat climate change and poverty, supported by the market through the gamification of mission-based tasks.
Opportunity:
Millenials are becoming more aware that they are going to inherit a planet left far more depleted of its resources than what was once thought. As social media becomes an increasingly prominent influence in our lives more and more people are being driven to act based on their expected image outcomes, essentially including public self-image in rational decision making processes. This trend is evident in the American and European regions, and may be present in varying degrees in other regions. Millennials today satisfy this need through posting about causes they support on social media, and participating in activities which have perceived social value – even if the activity is in reality not effective at achieving its intended purpose. With the rise of many for profit institutions which capitalize on this phenomenon, cursory market evaluations seem to put the market size in the tens of billions. This window will remain indefinitely until either the problems with which people may align themselves are gone, or until people stop pandering to their self-image.
Innovation:
Other organizations that attempt to gamify this process rely on two strategies: gift in exchange for service, and ambassadorship. The former relies on individuals purchasing a product with the intent of supporting an organization which either donates to or directly influences public programs, and the latter relies on tiering rewards for participating individuals. Many of the organizations which use these practices are for profit institutions. We intend on augmenting these models to fit into a social-enterprise hybrid partnership between a nonprofit and for profit where the shared resources allow for cost effective program implementation, and the for-profit organizations ability to raise funds with a profit motive allow for easy access to capital flow. The for profit will have incentive to aid the nonprofit because of the shared resources, and the nonprofit will benefit from the same shared access. Strict limits will be placed on how funds are used based on their source of origin, and the point of this partnership is simply to provide a model for how for-profit and nonprofit governance can exist symbiotically. We will provide a similar service to ambassadorship and allow people to participate in activities where they may redeem points for public projects and have their social media likeness be associated with those direct public benefits, and also offer individual discounts in the store which will offer educational supplies as well as mission-oriented supplies, such as zero-waste starter kits, reusable bottles, metal and bamboo straws, clothing, and more. In essence we are leveraging people’s public image to generate value.
Venture Concept:
Competitors involve Creations for a Cause and 4Ocean, two for profit organizations which have used the above practices to develop their markets. However both of these organizations have questionable backgrounds and do not release many of their financial data. Because we will be packaging our items in tiers, provide incentives for long-term involvement, and make our financial data public as per the regulations on 501(c)3 nonprofit organizations, we will have an edge.
Our secret sauce will be our hybrid business model which makes use of gamification to foster brand loyalty. To begin, we will create educational media and partner with schools to offer it to students, and the students will then be able to use those in-class projects to receive personal credits as well as secure project kits for their school. In doing so they will be creating content for our social media platforms. We will then develop the ambassadorship program and make it available to a larger audience once enough content has been captured for social media deployment. Once Enginuity develops into a sustainable operation, I plan on scaling it up to include sustainability solutions projects and develop a program where we support top-ranking students into their college-level STEM studies and then offer them positions with us to bolster their resume before they take on the private sector, or to work with us indefinitely.
Taking into account nots from the previous plan, we will address the access of low income students to our projects by ensuring that the app will work on android which is the operating system which most phones rely on.
Taking into account nots from the previous plan, we will address the access of low income students to our projects by ensuring that the app will work on android which is the operating system which most phones rely on.
We will become the Amazon of NGO work. Technological solutions to the UN Millenium Goals require an abundance of minds to work creatively on multidisciplinary approaches to social science to engineer contextualized responses to the world’s most pressing problems in the twenty first century. By using social capital to create human capital, we will be able to effectively translate concepts into financial capital returns which can be invested in growth. Unlike many for profit companies, the hybrid business model is extremely well suited to growth focus rather than profit because the operations of the nonprofit are already one hundred percent reinvested into the organization, and with the non-mission-critical aspects being taken up by the for-profit there is room for both profit and growth, and because much of the assets are intangible, the for-profit sub-entity does not need to sacrifice much in order to bolster the mission of the organization.
Friday, July 26, 2019
Review #3
Completely rewiring the idea of how to succeed, Scott Adam’s How to Fail at Almost Everything and Still Win Big introduces the new game plan to succeed at life. In it Adams discusses the problem with classical beliefs regarding success. For example, being goal-oriented is incredibly powerful, but is easily eclipsed through orienting one’s self through systemic approaches to problem-solving. This is a common strategy employed by EMT professionals. Another core perception is the importance of psychology, and this rings a bell in understanding the importance of maintaining cognizance of your appearance. For example, when others disagree with you and you see them as being completely wrong, they see you the same way, and understanding that is how you can navigate the waters of discourse.
Smith’s revolution of success strategizing follows through with many of the themes we have been learning in class, and I believe what makes many of his innovations so innovative is how simple they are: they’re not obvious because of how obvious they are. Staring you right in the face, these ideas are effective means of novel entrepreneurship. I connected with the system ideology mostly because of my experience with emergency medicine, and the Gainesville Fire Chief’s focus on systemic thinking being the difference between saved lives and lost ones.
An idea for a workshop I would use in class based on what I learned from this book would be to split the class up into two groups based on student’s views of a dichotomous issue and then place them into smaller groups composed of half of each side. Then have them debate while being recorded on camera, followed by them seeing talking about how the other half looked, only to see that they appeared the same way.
The most surprising thing I read in the book was the idea of appearance, because that example is so breathtaking that it hits you in the face.
Exit Strategy
While Enginuity's initial offerings are pretty straightforward, I believe that it has the potential to be as disruptive as Amazon has. What do fashion, makeup, social media, and gyms have in common? They bolster our body image, and services that provide social value to consumers capture a special dimension of the market that evades typical classification.
With my own plans venturing into International Policy, I plan on leaving Enginuity after I develop it's base enough and find someone capable of leading it forward. I want to ensure that Enginuity and Tangency are able to work together and pave the way forward for nonprofit hybrid structure organizations, providing a foothold for socioeconomic innovation.
When I make my exit I will remain on the board of directors of the company, alongside being on the board of Tangency, and ensure that the direction the organization takes remains true to my vision. I expect that may take between five and eight years. With this in mind, most of my planning around Tangency and Enginuity have been about long term plans. I've focused on making use of opportunities that will help in the long run rather than looking for fast development.
With my own plans venturing into International Policy, I plan on leaving Enginuity after I develop it's base enough and find someone capable of leading it forward. I want to ensure that Enginuity and Tangency are able to work together and pave the way forward for nonprofit hybrid structure organizations, providing a foothold for socioeconomic innovation.
When I make my exit I will remain on the board of directors of the company, alongside being on the board of Tangency, and ensure that the direction the organization takes remains true to my vision. I expect that may take between five and eight years. With this in mind, most of my planning around Tangency and Enginuity have been about long term plans. I've focused on making use of opportunities that will help in the long run rather than looking for fast development.
Failure
Moving into the summer semester I attempted to handle learning a new language as well as refreshing an old one while taking 12 credits and taking a course outside of UF. While I have been able to manage, It was definitely a difficult task and has been a stressful endeavor all the way through. I have a history of biting off more than I can chew and then just surviving, but this straw has left me with nothing to grip to, and I’ve decided that it would be more effective to focus my time. Focusing on fewer projects would allow me to give them more attention and I could finish them faster and move on to new topics more quickly.
I don't believe failure is bad, in fact, I welcome it. I am reminded of a story where a tree falls between two campers and destroys their tent, leaving one fuming about how unlucky it was and the other raving about how lucky they were to survive. No one is lucky, we make our own luck by maintaining perspectives that take a situation and analyze it for the worthwhile parts. You can learn from failure in this sense, and in a way, your biggest failures can be your luckiest moments.
This is the mindset I have held for a while, and it has led to me taking risks that sometimes don't pan out, but when you have payoffs worth risking the losses, I figure taking those losses is just part of the game.
Friday, July 19, 2019
What's next
Existing Market:
We will use incentives to fund the projects, and sort of like crowdfunding projects where backers get social capital in terms of their social karma on social media and also discounts on items they can use for themselves or to further increase their social karma. Below is a list of incentives and projects that the people I spoke with seem interested in seeing:
Incentives:
100 Points Join Private Facebook Group
25 Its Share on Facebook
10pts/$1 on store
25 its follow on instagram
250 Create your own ambassador instagram account
200 Points Birthday
100 points share facebook video
500 points complete ambassador challenge
100 its leave product review
150 its video testimonial
50 its photos of your creations
250 points refer a friend.
Projects:
Donation of Class Marine Kit
Plant a Tree
Donation of an Irrigation Classroom kit
donation of a clean up kit
Donation of a Recycling Bin
donation of a algae classroom kit
Donation of water treatment education kit
New Markets:
After learning about IT companies from friends that work in IT pacements, I have figured that once we break into the existing market niche, we will scale and expand into a B2B market where we use the business model of many new IT companies who train individuals and then find job placements for them, only this program would involve placing students in jobs that provide a great deal of social capital. Many of them will be placed internally and will work on projects that integrate green solutions for businesses and cities looking to institute green infrastructure projects.
I believe that the overall layout of the timeline will be able to support the growth and expansion of Enginuity, and that both its core and future operations fit within the mission and spirit of the company. Innovation is key, and at the heart of innovation lies ingenuity.
Some of the biggest ways in which I can contribute to the development of Enginuity is my ability to use multidisciplinary methodologies to address business problems. Having a background in the basics of many fields allows me to think about problems in contexts that extend beyond the regimes of these problems in isolation.
Putting it all together
Enginuity is an attempt at tapping into the world’s most precious, renewable resrouce: our potential. The United Nations defined a list of Millenium Goals, missions deemed crucial to ensure that all humans have access to their human rights. Many of these goals are being chased by a plethora of organizations at both grassroots and global levels. Enginuity is the concept that the most efficient solution is the most effective, and that is education and empowerment. IT is a firm which leverages STEM education to combat climate change and poverty, supported by the market through the gamification of mission-based tasks.
Opportunity:
Millenials are becoming more aware that they are going to inherit a planet left far more depleted of its resources than what was once thought. As social media becomes an increasingly prominent influence in our lives more and more people are being driven to act based on their expected image outcomes, essentially including public self-image in rational decision making processes. This trend is evident in the American and European regions, and may be present in varying degrees in other regions. Millennials today satisfy this need through posting about causes they support on social media, and participating in activities which have perceived social value – even if the activity is in reality not effective at achieving its intended purpose. With the rise of many for profit institutions which capitalize on this phenomenon, cursory market evaluations seem to put the market size in the tens of billions. This window will remain indefinitely until either the problems with which people may align themselves are gone, or until people stop pandering to their self-image.
Innovation:
Other organizations that attempt to gamify this process rely on two strategies: gift in exchange for service, and ambassadorship. The former relies on individuals purchasing a product with the intent of supporting an organization which either donates to or directly influences public programs, and the latter relies on tiering rewards for participating individuals. Many of the organizations which use these practices are for profit institutions. We intend on augmenting these models to fit into a social-enterprise hybrid partnership between a nonprofit and for profit where the shared resources allow for cost effective program implementation, and the for-profit organizations ability to raise funds with a profit motive allow for easy access to capital flow. The for profit will have incentive to aid the nonprofit because of the shared resources, and the nonprofit will benefit from the same shared access. Strict limits will be placed on how funds are used based on their source of origin, and the point of this partnership is simply to provide a model for how for-profit and nonprofit governance can exist symbiotically. We will provide a similar service to ambassadorship and allow people to participate in activities where they may redeem points for public projects and have their social media likeness be associated with those direct public benefits, and also offer individual discounts in the store which will offer educational supplies as well as mission-oriented supplies, such as zero-waste starter kits, reusable bottles, metal and bamboo straws, clothing, and more. In essence we are leveraging people’s public image to generate value.
Venture Concept:
Competitors involve Creations for a Cause and 4Ocean, two for profit organizations which have used the above practices to develop their markets. However both of these organizations have questionable backgrounds and do not release many of their financial data. Because we will be packaging our items in tiers, provide incentives for long-term involvement, and make our financial data public as per the regulations on 501(c)3 nonprofit organizations, we will have an edge.
Our secret sauce will be our hybrid business model which makes use of gamification to foster brand loyalty. To begin, we will create educational media and partner with schools to offer it to students, and the students will then be able to use those in-class projects to receive personal credits as well as secure project kits for their school. In doing so they will be creating content for our social media platforms. We will then develop the ambassadorship program and make it available to a larger audience once enough content has been captured for social media deployment. Once Enginuity develops into a sustainable operation, I plan on scaling it up to include sustainability solutions projects and develop a program where we support top-ranking students into their college-level STEM studies and then offer them positions with us to bolster their resume before they take on the private sector, or to work with us indefinitely.
We will become the Amazon of NGO work. Technological solutions to the UN Millenium Goals require an abundance of minds to work creatively on multidisciplinary approaches to social science to engineer contextualized responses to the world’s most pressing problems in the twenty first century. By using social capital to create human capital, we will be able to effectively translate concepts into financial capital returns which can be invested in growth. Unlike many for profit companies, the hybrid business model is extremely well suited to growth focus rather than profit because the operations of the nonprofit are already one hundred percent reinvested into the organization, and with the non-mission-critical aspects being taken up by the for-profit there is room for both profit and growth, and because much of the assets are intangible, the for-profit sub-entity does not need to sacrifice much in order to bolster the mission of the organization.
Resources:
Nonprofit:
Resources are not taxed so long as they fall within the mission of the organization, there is goodwill amongst community members wanting to support the mission, and there is an additional financing option.
Personal Funds:
I plan on putting my personal funds into this program because I believe it will be successful. There is no difference between my funding and another person's funding.
My experience in adobe:
With my experience in adobe, I will be able to help make many of the projects come to life, something that is a rare skill and costly to hire.
My STEM background:
I am able to approach the development of materials from a multidisciplinary perspective, providing the most efficient and effective form of education to students.
Location:
Being based in Miami we have a large home market with a sizeable portion of our target demographic, something many other cities do not offer.
Social Media:
With a focus on social media, we will be able to tap into lucrative opportunities: instagram and snapchat.
Human resources:
By incentifying people through the gamification of our products and services, we will have a market that will be loyal to our brand vs similar competitors.
Social capital: because our cause is quite amiable and very photogenic, we will be able to capitalize on peoples' emotion better than competing educational companies.
Existing hard assets:
With an asset base consisting of some video equipment, hiking equipment, and lab supplies, we will be able to get started working on videos very fast. These are wholly purchasable and nonrare qualities.
Timing:
The timing of this development is crucial because it is at a point where concern for climate change and economic inequality are reaching all-time highs in the United States.
I believe gamification is our best resource because it will be the most difficult to develop, and with our headstart will help us create a loyal following and recognizable brand name.
Nonprofit:
Resources are not taxed so long as they fall within the mission of the organization, there is goodwill amongst community members wanting to support the mission, and there is an additional financing option.
Personal Funds:
I plan on putting my personal funds into this program because I believe it will be successful. There is no difference between my funding and another person's funding.
My experience in adobe:
With my experience in adobe, I will be able to help make many of the projects come to life, something that is a rare skill and costly to hire.
My STEM background:
I am able to approach the development of materials from a multidisciplinary perspective, providing the most efficient and effective form of education to students.
Location:
Being based in Miami we have a large home market with a sizeable portion of our target demographic, something many other cities do not offer.
Social Media:
With a focus on social media, we will be able to tap into lucrative opportunities: instagram and snapchat.
Human resources:
By incentifying people through the gamification of our products and services, we will have a market that will be loyal to our brand vs similar competitors.
Social capital: because our cause is quite amiable and very photogenic, we will be able to capitalize on peoples' emotion better than competing educational companies.
Existing hard assets:
With an asset base consisting of some video equipment, hiking equipment, and lab supplies, we will be able to get started working on videos very fast. These are wholly purchasable and nonrare qualities.
Timing:
The timing of this development is crucial because it is at a point where concern for climate change and economic inequality are reaching all-time highs in the United States.
I believe gamification is our best resource because it will be the most difficult to develop, and with our headstart will help us create a loyal following and recognizable brand name.
Friday, July 12, 2019
Inbound Marketing: Click Me, I'm Exciting!
Brian Halligan’s “Inbound Marketing” is a piece on transforming the way you see marketing. It is a four-part marketing epic which begins by denouncing the classical ideas associated with marketing and then proceeds to reconstruct our understanding within the context of a new marketing era. His ideas are situated around the shift from a site being a place to convey information as a professional expert towards being more of a centralized hub for the audience. In part II he discusses the basics of developing the resources which customers are attracted to: content. Content can be in the form of entertainment or in the form of function. Blogging, social media, and the development of tools for consumers are some of the key points he states as critical to the acquisition of an audience. You need to provide value. In part III he takes us from acquiring an audience to acquiring customers, the conversion process, essentially. Finally, he discusses how to reshape the decision-making mindset in order to acclimate oneself to this new marketing environment.
Similarly to how we are using our blogs to create content and are aiming at making this content a final product for an audience rather than just for a class assignment, I believe his ideas are about thinking of everything in terms of the value it creates. If he was teaching this class, I think he would do it the same way
Probably the most important exercise that can be taken from the book to be used in the classroom would be to think of different ways to make an ordinary piece of content exciting. How do you create value is the question that assignment would answer, and it would actually be interesting to see if every student had the same prompt how they would turn it into something which creates value.
I think the biggest surprise, or at least the most interesting one to me, was the idea that companies should be building tools for their customers. Why would you make something free, don’t you want to make money off of it? But by making it free you essentially create relationships and build your brand identity, and with that you also create an environment where they can discuss questions and then be lead to more personalized solutions.
Growing My Circle
Nick Brunk: Auquculture Expert, Focus on Algae Research
Nicholas Brunk is a UCLA graduate in aquaculture who lives in Miami, Florida and is a neighbor of mine. I recently donated a complete marine tank setup to his research to aid in his production of algae. I gave him my elevator pitch, and he immediately asked me what my plan was to bring it to life. So I told him that I was considering the fact that producing cheap education isn’t cheap, and that the best way to teach is to show, not tell. So we started brainstorming what kinds of projects would make this plan viable, and through the conversation an idea evolved: a full sustainable technology research firm. The core business would be sustainable solutions, but the differentiation would be the integration of an educational outlet which would not only help grow the STEM pipeline which would feed employees and innovation, but would also allow for a diverse array of employees. Most firms that Brunk has worked with employ people for core operations and outsource most nonessential tasks such as IT and marketing. Even though I approached him as a favor to help me with my idea, he said he is looking for a project he can get behind and is interested in seeing how this idea pans out in the UF Business Idea competition. He is willing to work with me on it, and should the plan be successful, would be willing to develop the business alongside me. His connections and expertise are an invaluable resource to me.
Itai Beaudoin de Roca:
Itai is a director of the Tangency Foundation, the organization I work with. He has handled much of the outreach and marketing for the organization, and is familiar with using google trends and adwords to target the very market I am going after. I approached him asking him how he thought I should prepare a plan to do consumer outreach as to the specific forms of the projects that consumers would be interested in learning though, and how I could go about building a reputation. His advice was clear and concise: Focus on development, and then humanize that development. If my product is something that will truly offer a solution to a problem, then humanizing it will be the key to capturing the image we need and the market share we desire.
Doron Zilbershtein:
My father is a Doctoral Professor overseeing PhD. candidates on their final stretch towards their dissertations. his focus is on business psychology, but he has a background in naval architecture. As a professor he is consistently looking at resources to provide for his students, as well as aiding in the creation of those resources if not developing them himself. While he does not create resources for my target segment, he is familiar with the general process behind creating educational materials, and when I asked him about how to go about developing my ida further, he suggested the radial approach. tarting with the core, work outwards. So create the scaffolding of the course, and with that I can start planning what to do with it afterwards.
Reflection:
Combining the advice I got from the three people I interviewed, I am left with a direction and a plan of attack. I think once I flesh out the plan some more I will reach out to people a couple of degrees of separation more disjunct.
Friday, July 5, 2019
Elevator Pitch 2
Idea Napkin #2
For the past few years I have been a passionate advocate for conservation and STEM education, working on finding ways to educate the public about climate change. I have found through this long experience that it’s imperative we use a multidisciplinary approach towards addressing climate change, and that we leverage efficiencies in doing so. With a substantial portion of the population having disproportionally low access to STEM education, which can help lift one into a higher socioeconomic strata, and disproportionately high climate change exposure, it is imperative that we find a way to address both with the same resources to exploit a leveraged power in addressing them.
To combat this, I am developing a macular STEM course with a free youtube series to engage people at all levels and be used in schools. Low income schools would be able to make use of this in particular because it would be designed to be low cost and use ubiquitous materials. Families would be able to follow along and enjoy fun projects that provide bonding experiences between children, parents, and friends. Because this is a fun opportunity they would enjoy the creation aspect of it, and this would entice many people who lack the creativity or scientific knowledge necessary to develop some of these fun projects.
I appreciate the support from my previous idea napkin, and am working to further incorporate opportunities for individuals from all backgrounds to partake in the project. The novelty of the experience combined with its functionality I believe will provide a market niche of substantial size. Multiple markets also provide the opportunity to provide custom tailored solutions to various schools and programs.
With my focus on International Development and Humanitarian Assistance, my degree in Business Administration, and my experience workin gin the nonprofit sector, I believe I am uniquely capable of harnessing a multidisciplinary approach at developing this program. With my education in the sciences, I have a lot to contribute in terms of the development of the actual program materials, and my history of outreach and sales will help me in reaching out to the public.
Customer Avatar
The prototypical customer of my offering is concerned with education, either for themselves or for their children, ideally for both. Because a larger, representative class can be described through the mutually in exclusive combination of these two traits, my customer avatar will be an early to late twenties individual, with or without children, who wants to introduce STEM education into their house. They enjoy featuring their projects and communicating their education with others. They have a vibrant social media presence, and use their social media to convey their thoughts and feelings towards education.
I share a strong sense of passion for sharing education, and I don’t think it’s a coincidence. People that enjoy making things tend to appreciate the skills necessary to make them. Appreciating something kind of makes you into someone who loves to do outreach for it. People that love crossfire are very vocal about it. People that are vegan are vocal. People that are teachers are vocal.
Friday, June 28, 2019
Friday, June 14, 2019
Buyer Behavior Process Start
Over the course of two days I interviewed three people which fit my market segment definition of parents who want resources for STEM education for the children and their children’s schools. I was able to find them through connections of family members and friends. From these interview I was able to develop an understanding of the process behind their search for solutions to their unmet needs. While there were variances between them, there seemed to be a cohesive picture which showed a similar skeleton throughout each.
It all begins with a family’s child being in a public school, typically serving a large amount of students, and not with a proper STEM program. Searching for solutions, extracurricular offerings were sought first, and failing those, an attempt at asking the school to develop offerings. It was not uncommon to look for at home solutions on google, searching things like “at home science education,” “STEM education for kids,” or “after school STEM projects for kids and parents.” Searching on Google trends, there seemed to be clearly periodic interest in these search terms moving between semesters, as well as in the middle of semesters.
I believe that this segment is aware of its unmet need, and is actively searching for solutions. Because of this, I believe that our solution is one that is accessible enough, as well as attractive enough, so provide a feasible large-scale solution to the segment.
Tenacity
Despite missing my first cupcake, I did not fail in getting back to task with the course. I did however, miss another, and another, but no more! While this is a rather humorous display of tenaciousness, I have gone through with developing a crowdfunding plan for the opportunity I have been working on. One thing this course has required me to start is using a calendar for notifications. Typically I am able to just use canvas, but due to my shortcomings in the start of this course, as well as the switch to a studio apartment, I have started working on changing my time management habits. Despite the difficulty of adopting new habits, I have been consistent in not letting my failures become habits.
My mother got very sick a few weeks back and I had to go home to see how things were going. Despite the chaos of responsibilities, I did not try and find a way to withdraw from the course, or shift my responsibilities. It was a little hard headed of me, actually, because there is also a mental health component, but despite feeling like giving up, I persevered and now I’m back on my feet without having missed a stride.
MY first piece of advice for developing tenacity would be to remember that scale is everything, the bigger the dream, the bigger the workload, the bigger the payoff. The next piece of advice is to understand the pacing is key. With these two facts, you can overcome anything. To ensure that you develop the skills necessary to enact these mindsets, you must learn to plan things out and reinforce positivity. Make a habit of being positive, do yoga, and meanwhile envision your success. Make every pause and blinking moment a chance to think about problems before they happen.
Above is a picture of a shark. This creature will track prey for hundreds of miles in pursuit of a meal. This meal is not a want, but a need, and the shark addresses this need as such. This is what tenacity is, treating wants as needs.
Muhammad Yunus
Muhammad Yunus is a nobel prize winning economist, and founder of the Grameen bank, a microcredit and micro loan institution serving underprivileged entrepreneurs. What surprised me the most while reading about him was that a lot of his early work was helping women gain access to resources, something that just struck me as pleasantly surprising to read about a man in the 20th century. I admired his mountain climbing mentality, how at the top of each peak he already began preparing for his next climb. This was in contrast to his lack of diving into the lives he was helping - while I appreciate his work, it seems a little impersonal, though he was definitely involved with those he helped, it didn’t seem like they were his purpose or motivation.
From my reading it seems to me that Yunus is a focused idealist, with everything he has done stemming from his understanding of the world. I believe that this was his primary motivation in his pursuits, however that may also be his most lackluster quality. I was a little confused about the development of his ideologies throughout the book, it didn’t seem to me like much care was given to the personal aspect of the professional development which saw Yunus transform the face of the banking industry for small-scale, underserved opportunists.
MY first question for Yunus would be if he could focus on one impact group as a priority over any other, which would it be? It seems to me that the answer would be South Central Asian and Indian subregion communities, however I can’t quite say that now, in his later years, he would want to see work done more in parts of the globe that he hasn’t quite absorbed. My second question for him would be if he would take it all back? If he had the opportunity, would he start from square one, and enjoy the journey back to where he is, or is he happy that it’s all behind him now and that he can work on continuing his success?
I believe that Yunus shared a millennial mindset: work smarter, not harder. In working smarter you are more efficient, and efficiency is key to bringing access to resources to underserved portions of the population. The beauty of Yunus’ work is that in my mind it justifies itself. Whatever reasons Yunus had to develop the way he did in hindsight, I believe he wouldn’t have changed things, and would have kept them just the way they are.
Idea Napkin #1
In June 2016 I founded the Tangency Foundation, a 501(c)3 nonprofit organization which leverages STEM education to combat climate change and poverty. I see this opportunity as an extension of the work I do with Tangency, to enter into a new market space and create a product which is both financially profitable and socially productive. As a business administration major with a minor in African Studies and a Specialization in International Development and Humanitarian Assistance, I have developed several skillsets which will prove crucial to the development of this idea, including mapping out the logistical challenges to education in economically impoverished areas, determining the legal challenges to developing the business, and analyzing the effectiveness of this project. I wish to develop Tangency into an international NGO focused on sustainability technology innovations, STEM educational outreach, and ecological conservation efforts.
There is a substantial portion of the population lacking access to proper STEM education resources, as well as cut off from opportunities to become engaged with them. This is both a problem for those individuals who cannot take advantage of a STEM education for personal growth and financial interest, but also for society, as there is a shortage of STEM graduates working in conservation, a problem which we need to address because it effects the global economy. Additionally, economic impacts due to climate change disproportionately affect poorer peoples. With the penetration fo the internet into more hands than ever, particularly young hands, online resources such as youtube videos are more accessible than ever.
We plan on engaging with these people through a combination of a projects, kits, and a youtube video series examining science as it relates to climate change, our planet, and life on earth. STEM resources tend to be costly, becoming prohibitively expensive for underserved communities, and for this reason our projects will showcase safe, but cheap alternatives to the typical science demonstrations - the DIY science will allow for students to engage with our materials, and our videos will feature a style that departs from traditional educational formats, so that students will not suffer from the idea that our programs are an extension of work, but more an exploration of their curiosities.
I am also a self-taught chemist, as well as having won the Young Physicist’s Award in 2016, accolades exhibiting my understanding of STEM studies, my appreciation for them, and the passion with which I pursue them. While some may consider my set of abilities as belonging to a jack of all trades, master of none, I shun the idea. While I may not be as specialized in any one field, that does not mean that I have not mastered the particulars of what I have studied. What sets me apart is this way of thinking, a byproduct of my being autistic, but a strength which will fuel an innovation of a unique flavor.
I believe that all this sketch is missing is to be colored in. The idea is well put together, and I have a system for the specifics of topic selection and idea curation. I do, however, think that for this vision to come to fruition, some investment will be needed. I am considering the use of a crowdfunding campaign to develop the funding needed, as well as generate buzz about the product.
Friday, June 7, 2019
Hypothesis part 2
Identifying those who fit the bill for the target demographic, but nevertheless are not included, is a difficult task. I believe in finding these individuals I should see two traits: fully invested in non-STEM pursuits, and school districts that are not interested in STEM programming, such as ones within the bible belt.
I interviewed five people, here are the summaries below:
1) E. & R. Hardin: Two girls in high school who are involved in dance and the arts, and who compete. This takes up a lot of time and comittment and they have no room to explore outside interests on top of these and their academic work.
2) Sarah Troupe: Interested in STEM, entymology major, but wants to do work simply as a job, not out of interest. Does not find interest in projects.
3) RJ and Charley Bates: Married couple considering educaitonal supplies for homeschooling adopted children. Prefer private schooling to public schools or additional home based education.
Who: Despite families and students wanting to engage with educational content, there may either be no room for additional concerns, or a particularly disengaged interest in STEM.
What: The need of access to resources which engage students and hold their interest while allowing them to expore educaitonal opportunities. The need to engage with an academic interest is not critical for some in religious contexts, nor is STEM particularly necessary for those who are already invested in other pursuits.
Why: The underlying cause of the entire demographic is the same, however because of different values the phenotypic needs appear to be different.
Inside the Boundary we have:
Low-income school districts, families, and students who need engaging content to help support education because they lack the resources to provide engaging and effective learning content.
Outside the boundary we have:
School districts, families, and students who have a significant disinterest in STEM content are not considered because they would not be interested in an offering which is STEM content rich. The reaosns for this may be several, including sustained intered in other disciplines which due to time constraints are mutually exclusive, or because of ideological differences between their beliefs and their understanding of STEM education.
Solving the Problem
1) Must be low-cost
2) Must be easy to implement
3) Must have entertainment value for students
4) Must provide options and be customizable
5) Must be an attractive option for extracurricular education
The solution must be a viable solution for low-income schools and students, but must also prove to be a financially feasible product. To address this, two strategies must be considered:
1) Discount product mix for selected customers (low-income qualifying schools)
2) Provide multiple product types for each product line to address various market segments
To address these issues a product mix should be made available targeting specific needs. A video series will provide engagement as well as material for social media; a project line will consist of project kits which can be used for school demonstrations as well as home education. Depending on the marketing mix, either two separate product lines will be used for projects to address various resource needs, or the same line will come discounted with cheaper DIY kits made available for free.
Friday, May 31, 2019
Hypothesis Testing Time!!!
I’d like to look into an opportunity to leverage STEM education for a typically underserved segment of the population to combat climate change and conservation challenges. Underprivileged students lack access to the resources to develop a STEM education and take part in Climate Change and Conservation science.
Who: low-income and middle income families
What: lack of access to resources for STEM education
Why: High cost for resources
After interviewing five people, I discovered that this question is much more nuanced that I originally believed, but I also discovered that while a panacea may not exist in a simple form, it would be effective to introduce several partial solutions. MH (name not used because wanted to remain anonymous), Ashley Deutsch, Ari Glixman, Megan Flynn, and Itai Beaudoin de Roca.
Itai is aa Director of the Tangency Foundation, a nonprofit Environmental Organization which creates climate science based STEM education resources. In his experience working with organization, he has visited worked with students from many backgrounds, and says that the difference that low-income students face in access to these resources if unquantifiable. On top of direct factors which affect their access to these resources, they also have environmental problems which affect opportunities they would otherwise have, such as lack of supervision, lack of time, and more. He explained that some resources such as Youtube videos provide what seem to be a ubiquitous resource, but there are a plethora of barriers between students and these resources, particularly students in low-income school districts. He conceded that while income was directly linked to a students access to these resources, that there were still many students from wealthy backgrounds who did not have access to the proper environments to make use of those resources either. For example parents that don’t contribute positive reinforcement to academic gains may have detrimental effects that outweigh the positives of the real access to those resources.
M. H. , an Alachua Country local, described to me his history with STEM education, which consisted of, as he put it, investigations into combustion. I discovered Mike riding his bike with his sister in Northwest Gainesville, starting up a conversation which quickly anabolized into a discussion about certain illicit substances. Mike agreed to met with me for an interview over a beer (both of us being of legal age), and we discussed how he hadn’t taken many science courses in his academic career, prior to dropping out of high school. His parents never forced him to take his studies seriously, and he was now joking about how he learned everything he needed to know about chemistry by “studying combustion,” referencing marijuana. He said he had a daughter who had passed away, and with his permission I asked him some questions regarding his outlook on being a father. I asked if he would want his kids to take STEM courses outside of school, to take these academics as something worthwhile, ad he said he would leave it up to her. Without trying to dwell on his parenting, I asked if he felt that it would be possible for her to enjoy it without the push to consider it, after all many fun things take awhile before you can enjoy them, like studying for scuba diving or flying a plane. He conceded that point, but maintained that it would eventually fall to her, that it wasn’t his responsibility to force her into it - whether he had the money for it or not.
Megan Flynn, a University of Florida biology student from Sanford, Florida (near Orlando) spoke with me regarding her high school education. She attended a public school of roughly 3000 students, and explained that her STEM classes utilized old textbooks, was lacking in laboratory equipment, but had a few after school STEM clubs. While Megan doesn’t live in a low-income school district, her school did face many of the barriers to resources that less privileged schools have to face. From what she told me, it seemed that while the resources were not blatantly available, that students with enough interest could find those resources. However many STEM resources are resources themselves to get students interested, or aware, in these opportunities, so a lack of awareness is itself a lack of access to resources.
Ashley Deutsch, a University of Florida Graduate Student in Anthropology spoke with me regarding her time in high-school. In a relatively poor district, she explained that she could not sympathize with my stories of selling candy in high school because students in her school wouldn’t have had $2 to spend on a candy bar. She says she’s not aware of many students being interested in STEM education, particularly out of school, but she was certain that they existed. She recalled a few clubs that met after school once or twice a month. Being raised in rural Georgia she says that most of her friends were from families where children were more independent, and that parents weren’t readily involved in schooling. She was, however, always really interested in primates and has wanted to be an anthropologist for years, and so she feels she was able to make it to UF through a passion which was internally motivated. She says cost wasn’t necessarily an issue because she spent a lot of time in the library which offered some basic resources, and then followed up with looking up her own interests online.
Ari Glixman is a Miami native who now splits his time between home and New York. For Middle and High School he lived in Miami Beach where he attended Miami Beach High School, and where he dropped out to pursue his GED. He started working in a warehouse and followed that up by starting his own reselling company through Amazon with some friends. They handle now roughly $800k in merchandise, though their profits amount to pennies on the dollar after warehousing and personnel costs are factored in. His success came swiftly, something he boasted about heavily during my time with him. I thought it would be interesting to speak with him because of my history with him, and knowing how he does not consider any formal education as a prerequisite to success (though he define success as financial profits strictly as other forms of success are just, he says, excuses). While he was raised in a lower-middle class family home with siblings, he didn’t let that stop him. When I asked him about STEM programming for students, he says it would be a waste to spend money on it. People should just be allowed to try things out and develop their ideas, not be forced to attend schools and forced into programs that make them think they need to follow some archetypical goal to be successful, all they need is the freedom to experiment. I tried to reason with him, but he stood by his statements. He said that costs had nothing to do with the problem, in fact access to resources was probably a detriment to the success of students, because convenience made things too easy and teaches people to be lazy.
In summary, I find that perhaps a larger population may be in need of access to STEM education resources, but that the need does not need there. There needs to be systematic changes int he environment, perhaps meaning that a solution must find a way to accommodate student’s inability to address many of the barriers between them and these resources. Lower cost resources would not only make it more accessible to students, but it would mean that lower cost solutions could more efficiently be marketed to schools as a resource for students.
Economic and Regulatory Opportunities!
Hey guys, so below you'll find two opportunities based on economic trends, as well as 2 opportunities based on regulatory trends (or technically, the lack thereof in concert with the inevitable development of them).
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2 Economic:
With cap and trade policies becoming a more ubiquitous tool for states and countries to mitigate emissions problems, the proposed Green New Deal and its future iterations could set the groundwork for carbon certificate companies. These companies sell carbon certificates, which are allowances to emit carbon dioxide. They are able to sell these by providing projects which intake the same carbon as is being allowed through the purchase of the allowance, netting a carbon neutral effect. I learned about cap and trade through a Crash Course video on youtube that discussed environmental economics. I believe that this would be a good way to support a transition into alternative, renewable energy sources. Customers of a firm which sold these certificates would fall into two categories, firms in a cap and trade system, as well as consumers that want to decrease their carbon footprint. This opportunity may be difficult to exploit in the sense that it requires projects which effectively capture carbon, which is not the most cost effective process. This presented itself as an opportunity to me because I do work with algae and the extraction of oils for biofuel production.
With the world depending on oil for everything from energy needs to chemical synthesis for things like drugs and plastics, the carbon economy isa booming. The problem is that it is unsustainable. With limited oil reserves, we are going to eventually run out of it, and when we do - environmental problems aside - there will be an economic crash unlike any before it. The single most important resource after essentials like food and water, the world economy relies on it for growth. Without a transition away from the carbon economy into renewables for energy and biodegradable plastic production, investment will not be isolated enough to support the crash. I’ve hear talk about this issue before on news networks and read about it on blogs that I follow, but perhaps the most contributory reason is my work where I communicate with students about renewable energy in my work for the Tangency Foundation. Sustainable research firms have an opportunity to develop alternative energy, chemical and plastic production for sale to consumers and businesses, as well as states with oil imports. My understanding of economics, as well as my experience in finance classes, it seems logical to me that the present value of a renewable as opposed to a limited resource is greater because you have a perpetuity and an annuity with similar rates.
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2 Regulatory:
A few papers published in law journals detailing evidence of new legal standing for environmental concepts is showcasing a transition to a legal framework for Rights of Nature jurisprudence. The proposed Lake Eerie Bill of Rights was one of the first large-scale propositions, but it was too avant-guard and failed. However, Tamaqua Burough was the first city in the States, as well as the world, to codify Rights of Nature in legislation, and has been successful in the years since. I believe that this may present an opportunity because firms which cause environmental damage could hire a firm which mitigates environmental damage by finding ways to prevent it, and to address it when it occurs. I feel the opportunity could be exploited through environmental impact assessments and environmental engineers with and a budget for clean up supplies. Perhaps even an inventory checklist which helps keep track of all supplies used and ways in which those supplies could adversely affect the environment. My work with the nonprofit environmental group the Tangency Foundation I am exposed to lots of talk about the failures of constituents to get their representatives to entertain these policy ideas.
As research into planetary travel develops, legislation follows. Because international policy is found lacking concerning resources in space, it seems that there can be a great potential for ROI in the exoplanetary resource area. Resources will be needed to develop moon bases and colonization of Mars, so firms that do research on efficient resource extraction could find themselves absorbed by space flight firms like SpaceX, and providing a lucrative opportunity to sell to private companies in the future, or to the International Space Station. There are definite and grand barriers to entry in this market, however there are no key players yet, meaning that the inevitable rise of this space will be up for the taking, and since there is a lack of regulation now, lobbying of relevant parties early on could definitely prove a worthwhile investment. I came across this idea when I was watching an advertisement by NASA showcasing their effort to get to Mars by 2024.
Local Problems in Miami
The Environment - The people of Florida - are being slowly poisoned by the water
Congressman presses CDC and other federal regulatory bodies to make public all information compiled regarding the health issues surrounding the heavy growth of blue-green algae blooms.
Exposure to blue-green algae presents various issues such as an increased likelihood of developing certain cancers.
Florida resides across the state, particularly in areas with high nutrient run-off such as the Miami river, suffer from this problem.
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Low-income families are displaced when developers seek higher ground. What is Miami prepared to do?
Whereas historically coastal properties have been reserved for those falling higher along the socioeconomic spectrum, with poorer individuals taking properties farther away, and thus generally more elevated. Now, as rising sea levels are taking their toll on the city, the safer, elevated regions are seeing the transition into living for the upper class.
Rising sea levels are making historically prized properties seem as riskier investments, and causing a shift in property pricing.
Poor individuals are more likely to find housing in relatively unsafe areas after historically living in the safer areas. With risk being seemingly proportional to income, those at lower income levels are more effected because they will find themselves unable to afford rising rents.
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A ‘Noah's Ark' project for corals: Scientists race to save Florida Reef from killer disease
Scientists are collecting coral specimens to grow them in controlled settings to be introduced at a later date when the local environment is more suitable for coral growth. The idea is to hold on to the coral like sed banks, through coral banks need to be monitored unlike cryogenic seed storage.
Climate change is contributing to ocean acidification. Ocean acidification is killing coral reefs in a process most commonly associated with coral bleaching, or the withdrawal of zooxanthella from the coral hosts, killing off the supply of energy to the corals. Coral reefs serve as fisheries for many species of fish, and this has an effect on the popularity of the reef for tourists, as well as the fishing industry in the region.
Fish species are affected, local tourism operations dependent on reef viewing as well as the fishing industry also suffer direct consequences.
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In a South Beach neighborhood prone to flooding, - residents battle over historic label - Some Palm View residents want to get rid of the area's historic designation, which they argue depresses property values and prevents them from building more resilient structures.
Residents of South Beach argue that the historical designation of their area prevents them from tearing down many old buildings and replacing them with structure that are able to better withstand anticipated weather events and rising sea levels.
More intense weather events are putting great stress on communities unable to develop heritage land up to new standards that fall in line with weather safety, ouch s against hurricanes or flooding.
This problem affects residents of South Beach particularly people near Collins Avenue and Lincoln Road, prominent tourist areas that are historically tied to the rise to the city’s prominence in the international arena.
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FEMA pitches financial hurricane readiness, but the numbers don't add up in Floridians' favor
FEMA started its annual preparation for hurricane season by warning residents of South Florida to not only have a sound disaster preparedness plan, but also the financials set aside to make the plan feasible.
Every hurricane season which brings severe storms to the South Florida region, residents face great amounts of economic problems arising from being ill-prepared for the comings of storm season. Flooding, fallen trees, downed power lines, and more devastate the region.
This problem affects the region’s entire populace, particularly people in low-income areas which typically do not have proper financial preparation education.
Friday, May 24, 2019
Interview Time: Opportunity Spotlight
I think that aquarium enthusiasts in Gainesville, and even the whole of Alachua County, have an unmet need of a full-service aquarium shop. The current local fish store has a varied stock of fish, but the inconsistency in the customer service, as well as the driving profit motives, create an environment where customers are not happy. Aquarium enthusiasts maintain the options to buy online, but the immediacy of a local fish store, as well as the assurance of live fish, is an important hook that prevents them from making the switch. Because of this, people are hooked into a position they don’t want to be - buying overpriced fish stock from inexperienced salesmen that cannot provide good advice. This hasn’t always been a problem, when the owner of the Fish Store and his wife took a more leading role in the customer experience ticket, these issues did not seem to be as saturated as they are now. I spoke to several customers of this shop to gauge their experiences, and have selected three to present below.
R. Crowley:
Robert is a longtime aquarium enthusiast with a passion for dragonettes, a particularly fickle genus of fish which eats tiny invertebrates known as copepods and isopods. These fish, particularly his favorite, the Mandarin Goby, seem to glide through the water and are kept in stock at the fish store. When Robert wants to stock up on food for them, which he explained is a process involving culturing the isopods in the tank to ensure that the dragonettes are able to eat a healthy amount without intervention, he goes to the store to purchase particular types of these critters. Upon arrival, however, he is often met by inexperienced salesmen who would not even make the cut as amateur enthusiasts for the aquarium hobby. Robert only started practicing this hobby following four years in the army, whereupon his arrival decided that he wanted to create worlds that were immune from the chaos of the real world. When the oceans are a front on the war against climate change, the isolation of his tanks are a valiant effort to create the aquarium trade’s answer to “The Matrix.” Currently, he is extremely unsatisfied with this shop, and if considering purchasing isopods online, not having made the transition yet on the grounds that they are particularly susceptible to death during shipment, requiring the purchase of greater amounts to counteract the loss of life (he says he only wants his precious babies to eat live ones, not dead ones).
My encounter with Robert went as I expected after speaking with him briefly about the opportunity to chat. Where at first glance he seemed like an eccentric, his apartment definitely pulled its weight in cementing that opinion. Posters of fish biology, coral species, and tanks galore seemed to throw light on why someone could get so swept up in this: the beauty of these aquariums could sweep you out like a riptide. I understood where his complaints stemmed from, a lack of quality service is an advantage that the shop exploits considering there are no other fish stores to purchase from.
A. Deutsch:
Ashley is a UF grad student who studies Anthropology and loves to TA. When she’s not on the clock examining the bones of living and extinct species of primates, she’s at home working on her latest aquascape creation. Aquascaping is the practice of creating art in aquariums using natural features to create a near identical natural environment. Some of her setups included fish, others not, but when I asked her about the service of the local fish store she gave me a brutal lecture (she will definitely make for a good professor): not only are the salesmen untrained, but they are not even aware of what to order. Ashley believes there is a clear demand for a greater variety of marine (meaning saltwater, not freshwater, which has a great variety in the store) plants. Currently, the store stocks two species of macroalgae, and no species of microalgae. She has started purchasing most of her stock of ivy from online sellers, but still gets small aquarium equipment supplies from the store, simply to avoid the hassle of shipment and waiting. Her biggest problem with transitioning to online orders for plants int hat she cannot see the plants firsthand before she purchases them. This has been a problem for her for over a year now, but she doesn’t expect it to be a concern of hers when she moves away, which she plans on doing, to secure a coastal position with access to anthropology academia.
Ashley was definitely not at all what I expected. Despite being a small and awfully shy-seeming woman, when she spoke about her passions she exploded like a block of C4. I can understand how someone who is so occupied by the importance of her pleasures may want a strong selection of algae, and be “pluffed” (a word she used to specifically signify annoyance) if the inexperience of the current team at the store denies her access to it.
M. Berlin:
Michel, a man with a child’s enthusiasm for fish, but a middle-aged enthusiasm for luxury sports cars, was one of the most peculiar people I interviewed. He does not frequent the store much, but when he does, he enjoys the general lack of marine education in the store. He says that he enjoys teaching the employees about the fish they stock, even if they only have half a brain for it. He explained that he enjoys maintaining a positive spin on life, and rather than be bummed out by the void of people who cannot share his excitement upon seeing a bamboo catshark (one of a few species of sharks that sleep without moving, as opposed to swimming while sleeping), he has decided to make use of them and “make them earn their money.” He doesn’t tell them this, but he secretly quizzes them. If they pay enough attention from him to be able to answer his questions, he will continue to purchase what he went to the store to buy, but if they do not, he leaves without buying anything. An interesting man, for sure.
Unlike with the other people I interviewed, Michel found a way to simultaneously find a flaw in a business that all the others had, but also found a way to enjoy it. If all consumers were like him, perhaps these problems wouldn’t translate to opportunities, but as from the looks of things, this store is welcome to a healthy serving of competition. When I mentioned the idea to him that another store should open up to compete with quality customer service, he said that they may be able to do that, but paying people well enough to do that may just leave both stores out of business. This was an interesting thought to hear because it made me think about the relationships between problems and opportunities.
Summary:
After an experience unlike any other, I think I’m now qualified for an honorary degree in Marine Biology, and the local fish store Aquatropics should pay for it! I began this adventure with the understanding that poor customer service could present itself as an opportunity for competition, and several interviews reinforced that idea. One person actually put this whole idea on its head, but their quirkiness remained isolated quirkiness after a good amount of thought. Overall, I think that the opportunity is greater than what I believed at the onset of this process, and I have evidence to support these claims now. I don’t think that the opportunity needs to be adjusted much, other than perhaps expanded. Ideally, an entrepreneur should be open to adapting his idea to whatever the market dictates, but there should also be a concern for things like social and environmental impact, which may not be considered by the market.
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